A comprehensive Brand Analytics dashboard that surfaces search frequency rank, market basket insights, repeat purchase behavior, demographic trends and catalog performance — built on the Amazon Selling Partner API (SP-API).
Request a Quote → Explore FeaturesColor Papers Marketplace Analytics is a software application that connects to Amazon's Selling Partner API and aggregates Brand Analytics, performance and order data into a single dashboard for Amazon Sellers, Vendors and brand owners. We built it for our own multi-account, multi-marketplace selling operations and we now license it to other Amazon Sellers as a public solution provider.
Each module mirrors a Brand Analytics report from Seller Central and adds historical trending, multi-marketplace consolidation and CSV export.
Daily and weekly tracking of the most-searched keywords on Amazon, with click-share and conversion-share for the top three clicked ASINs against each search term.
Identifies the top three products most frequently purchased together with your ASIN — surfacing cross-sell, bundling and complementary product opportunities.
Shows the number of unique customers, total orders and repeat-purchase rate per ASIN — quantifying customer loyalty and lifetime value at the product level.
Reveals which competing ASINs customers viewed and ultimately purchased instead of yours — a complete picture of competitive substitution within a category.
Aggregated, anonymized buyer demographics including age range, household income, education level, gender and marital status — mapped to your sales mix.
Tracks how your brand catalog appears in Amazon search results — impressions, clicks, click-through rate, cart adds and purchase rate by keyword.
Beyond the analytics modules, the platform offers operational workflows used every day by our selling team.
Daily and hourly automated SP-API pulls into a managed PostgreSQL warehouse. No manual report downloads, no missed days, full historical trending.
Single dashboard view across Amazon IN, US, UK, DE, FR, IT, ES, AE and SG marketplaces — currency-normalized and timezone-aware.
Every dashboard view exports to CSV, Excel and Google Sheets. Scheduled email exports keep stakeholders informed without logging in.
Multi-user accounts with role-based access control, Google SSO and audit logs. Encrypted data at rest (AES-256) and in transit (TLS 1.2+).
Email and Slack alerts for keyword rank drops, BSR changes, repeat-rate slowdowns, competitor moves and listing suppression events.
REST API for downstream BI tools (Power BI, Looker Studio, Metabase). Webhook support for custom alerting and downstream automation.
Each tier is priced per Amazon Seller Account. All plans include data retention, the full Brand Analytics module set and email support. Custom enterprise quotes are available for agencies, multi-brand operators and 5+ accounts.
All prices are exclusive of GST. Annual prepay discount: 15%. Color Papers does not charge any percentage of seller revenue or take a share of GMV — flat monthly subscription only. SP-API integration setup is included; no setup fees.
Color Papers Marketplace Analytics is operated in strict compliance with Amazon's Marketplace Developer Agreement, the Amazon Acceptable Use Policy (in particular sections 4.4 and 4.5 governing Public Solution Providers) and the Amazon Data Protection Policy.
For full details please review our Privacy Policy, Data Protection Policy and Acceptable Use Policy.
Tell us a little about your Amazon operation and we'll send back a custom quote within one business day. No credit card required.
Send your requirements directly to partnerships@colorpapers.in with subject line "Marketplace Analytics Quote — <Your Brand>". Mention your seller-central email so we can verify your seller account during onboarding.