Acceptable Use Policy

Last Updated: March 2026

This Acceptable Use Policy ("AUP") governs the use of Color Papers' marketplace management services, technology platforms, and any integrations with third-party APIs including the Amazon Selling Partner API (SP-API). By using our services, you agree to comply with this policy.

1. Permitted Use

Our services and API integrations may only be used for the following authorized purposes:

• Managing marketplace seller accounts (order management, inventory synchronization, repricing)
• Fulfilling customer orders placed through authorized marketplaces
• Generating GST-compliant tax invoices for marketplace orders as required by Indian tax regulations
• Calculating applicable sales taxes (CGST, SGST, IGST) and facilitating tax remittance
• Generating tax compliance reports including GSTR filing support and TCS reconciliation
• Generating sales analytics and business reports for the authorized seller account
• Customer service and communication related to order fulfillment
• Import/export logistics and supply chain management

2. Prohibited Use

The following activities are strictly prohibited when using our services:

• Data Misuse: Selling, renting, leasing, or sharing marketplace customer data (including PII) with unauthorized third parties
• Unauthorized Marketing: Using customer PII obtained through marketplace APIs for marketing, advertising, or promotional purposes without explicit consent
• Data Harvesting: Scraping, crawling, or collecting data beyond what is authorized through official API access
• Competitive Intelligence: Using marketplace data to gain unfair competitive advantages against other sellers or to manipulate marketplace rankings
• Circumventing Controls: Attempting to bypass API rate limits, throttling mechanisms, or access controls
• Unauthorized Access: Accessing data or accounts without proper authorization or beyond the scope of granted permissions
• Policy Violations: Using our services in any way that violates Amazon's Marketplace Developer Agreement, Selling Partner API Terms of Use, or any other applicable marketplace policies
• Illegal Activities: Using our services for any purpose that violates applicable local, national, or international laws
• Data Retention Violations: Retaining marketplace customer PII beyond the period necessary for order fulfillment, or failing to delete data when requested

3. Amazon SP-API Specific Requirements

When our services involve Amazon SP-API data, the following additional requirements apply:

• Amazon data is accessed and used solely for the purposes described in our developer application and authorized by Amazon, including order management, tax invoicing, and tax remittance
• Customer PII received through SP-API is used exclusively for order fulfillment, tax invoice generation, and customer service
• All API usage respects Amazon's throttling limits and rate restrictions
• SP-API credentials and tokens are kept secure and never shared with unauthorized parties
• Any changes to how Amazon data is used require updated authorization from Amazon
• We comply with Amazon's Data Protection Policy (DPP) at all times

4. User Responsibilities

If you use our marketplace management tools as a seller, you are responsible for:

• Maintaining the security of your account credentials and not sharing them with unauthorized individuals
• Ensuring your use of our services complies with the marketplace's seller policies and terms of service
• Promptly reporting any suspected security breaches or unauthorized access to your account
• Providing accurate and truthful information in all business dealings conducted through our platform
• Complying with all applicable laws, regulations, and marketplace policies in your jurisdiction

5. API Usage Guidelines

• API calls are made only as necessary to provide the requested services — no excessive or unnecessary calls
• Bulk data operations are performed during off-peak hours where possible to minimize impact
• Error handling and retry logic respects API rate limits with appropriate backoff mechanisms
• API access tokens are refreshed according to the marketplace's recommended practices

6. Monitoring & Enforcement

Color Papers reserves the right to:

• Monitor the use of our services to ensure compliance with this policy
• Investigate suspected violations and take appropriate action
• Suspend or terminate access to our services for users who violate this policy
• Report violations to the relevant marketplace (e.g., Amazon) and/or law enforcement authorities where required
• Delete data that has been obtained or retained in violation of this policy

7. Data Handling Standards

All data processed through our services is subject to the following standards:

• Data is encrypted in transit (TLS 1.2+) and at rest (AES-256)
• Access is granted on a need-to-know basis with role-based controls
• PII is never stored in logs or exposed in error messages
• Data retention follows the schedules outlined in our Privacy Policy
• Full details of our security measures are available in our Data Protection Policy

8. Reporting Violations

If you become aware of any violation of this Acceptable Use Policy, please report it immediately to:

Email: privacy@colorpapers.in

All reports will be investigated promptly and treated confidentially.

9. Policy Updates

Color Papers may update this Acceptable Use Policy from time to time to reflect changes in our services, applicable laws, or marketplace requirements. Updated versions will be posted on this page with a revised date. Continued use of our services after changes constitutes acceptance of the updated policy.

10. Contact

For questions about this Acceptable Use Policy:

Color Papers
GSTIN: 27BWWPS3198E1ZO
Email: privacy@colorpapers.in
General: support@colorpapers.in
Phone: +91 94296 93042
Address: 3rd Floor, Vrindavan Building, Om Saidham Mandir Marg, Survey No. K-3970, Opp. Namaskar Restaurant, Mira Road East, Mira Bhayandar, Thane, Maharashtra 401107, India